Negril is a small but widely dispersed beach resort town located across parts of two Jamaican parishes, Westmoreland and Hanover. For years, Negril’s beach was rated as one of the top ten beaches in the world by several travel magazines. The western coastline contains the island’s finest beaches, stretching for more than 6 km (3.7 mi) along a sandbar at Negril. It is sometimes known among tourists as the “7-Mile Beach”.

Find adventure atop an ATV, 4×4, or in an exotic race car, or perhaps interact with the magical animal world at a number of exciting Negril locations. Take a day and simply relax in the beauty that is the beach here. Find a quiet spot under a palm tree or hit a beach bar swinging with lively music, fun cocktails, and great food.

Explore the island on horseback, where you’ll see some of the most breath-taking scenery in the world. Then, get ready for fun-filled nights out on the island, fuelled by delicious food and our famous Red Stripe beer.